Shooting Targets USA.
Shooting Targets USA leads the target industry with innovative products and patented solutions for shooters.
01 — Project context
A scalable commerce system with better merchandising and automated fulfillment for a fast-growing shooting brand..
Shooting Targets USA leads the target industry with innovative products and patented solutions for shooters.
02 — The challenge
Scale a varied target catalog and fulfillment model.
Shooting Targets USA needed a commerce platform that could present product differences clearly while supporting a growing operational footprint. Target systems, components, and related products create merchandising complexity, and orders needed to reach the appropriate fulfillment path without exposing the underlying systems to customers.
03 — The approach
Pair stronger merchandising with operational planning.
Oryx approached the migration as both a storefront and operations project. Product pages give imagery, options, and purchase information a consistent hierarchy. Promotional content reinforces the same product story, while the architecture accounts for how inventory and orders move after checkout.
04 — Technical implementation
BigCommerce, FlxPoint, and custom order routing.
The custom BigCommerce storefront provides the customer-facing catalog and checkout. FlxPoint supports product and fulfillment data across the operation, and custom order-routing logic directs orders according to the required workflow. This separates operational complexity from the shopping experience while keeping the systems connected.
05 — The outcome
A commerce system designed for catalog growth.
The setup gives Shooting Targets USA a scalable storefront, repeatable merchandising, and an automated route from order placement into fulfillment. Customers see a focused product experience, while the business has a stronger technical foundation for managing a broader catalog and multiple order paths.
Build the next experience.
If storefront growth is creating fulfillment complexity, Oryx can connect the commerce experience to inventory and order-routing systems without exposing that complexity to customers. Start a conversation with Oryx.