Bore Buddy.
Founded in 2019, Bore Buddy offers meticulously engineered upgrades and tuning kits for the AR22 platform and a growing range of rimfire platforms.
01 — Project context
A sharper brand and storefront designed to make highly technical rimfire upgrades easy to understand and buy..
Founded in 2019, Bore Buddy offers meticulously engineered upgrades and tuning kits for the AR22 platform and a growing range of rimfire platforms.
02 — The challenge
Help rimfire owners choose compatible upgrades.
Bore Buddy serves customers who often arrive with a specific platform, performance issue, or tuning goal. The site needed to make a specialized catalog approachable without stripping away the detail experienced AR22 and rimfire users rely on. The brand also needed to support a product range expanding beyond its original platform.
03 — The approach
Organize the store around use and platform.
Oryx refreshed the brand and redesigned the WooCommerce experience to give product categories, applications, and promotions a clearer hierarchy. Merchandising emphasizes what each upgrade is for, making it easier to move from a general rimfire need to a relevant product group.
04 — Technical implementation
WooCommerce merchandising connected to Klaviyo.
The storefront redesign established reusable presentation patterns for technical products and promotional collections. Oryx also developed the Klaviyo strategy and implementation so browsing and purchasing behavior could support relevant lifecycle communication.
05 — The outcome
A clearer foundation for a growing technical catalog.
Bore Buddy has a storefront that can explain specialized upgrades, feature timely offers, and support expansion into additional rimfire platforms. The updated identity, WooCommerce structure, and Klaviyo program work together instead of presenting separate brand, store, and email experiences.
Build the next experience.
Selling products that require compatibility guidance? Oryx can help turn technical expertise into clearer merchandising and more relevant lifecycle marketing. Start a conversation with Oryx.